It's that time of year again! The leaves are changing color, the air is getting cooler and businesses are gearing up for Black Friday and Cyber Monday. For many businesses, these two days are the busiest of the year. Retail sales on Black Friday and Cyber Monday hit $6.3 billion in 2021 in the United States alone, and they're expected to grow even larger in 2022. So how can businesses make the most of this shopping bonanza?
If you're looking to get the most out of this year's Black Friday and Cyber Monday, there are a few things you can do to prepare. We'll discuss what you need to prepare, as well as how to promote your BFCM 2022 deal. Let's get crackin'!
Planning for Black Friday and Cyber Monday 2022
Black Friday and Cyber Monday are just around the corner, and businesses are getting ready for the big event; so should you! To get more sales and boost your business this year, here are some tips to help you prepare:
1. Get your website and online store ready.
The Black Friday Cyber Monday shopping holidays are approaching quickly and it's time to get your website ready! Here are a few tips to do so:
-
Polish your web design
First, take a look at your website design and make sure it's looking its best. Consider adding special holiday graphics or banners to help get shoppers in the mood.
-
Verify usability and visit limits
Next, make sure your website can handle the increased traffic by testing load times and ensuring there is enough capacity for all the shoppers who will be visiting. Ensure that your website is fast and responsive since no one wants to wait around for a slow website, especially during the busy holiday shopping season.
-
Smoothen the purchase process
Finally, take a look at your checkout process and make sure it's smooth and easy to use. Nothing will turn off shoppers faster than a complicated checkout process, so keep it simple!
2. Create an irresistible offer.
What exactly constitutes an irresistible offer? Here are a few things to keep in mind:
-
It should be something that your customers really want or need.
This could be a deep discount on a popular item, a free gift with purchase, or something else that will make them sit up and take notice.
-
It should be unique.
Your offer should stand out from the rest, so put some thought into what will make yours different and special.
-
It should be time-sensitive.
Create a sense of urgency by making your offer available for a limited time only. This will encourage customers to act now rather than wait and see what other deals become available.
The main reason why BFCM is effective is that the sale is time-bound. Make sure you let your audience know how important it is that they take action now!
3. Promote your sale.
You won't have a single sale unless your target audience knows you have a great deal!
To maximize sales on these shopping days, businesses should promote their deals extensively. This can be done through advertising, social media, and email campaigns.
Tips on how to create an effective Black Friday-Cyber Monday Promotion
1. Keep it Simple
Your ad should be clear and to the point. Don't try to cram too much information into one ad, as this will only serve to confuse your audience.
2. Use a Call-to-Action
Your ad should have a strong call-to-action that encourages customers to take action. This could be a simple "buy now" or "save today" or as exciting as "get 70% off!"
3. Use an image of the items for sale
Split-test between images that look professionally taken and user-generated or candid ones. The performance of images varies greatly so testing is key.
Remember: the wider the reach, the better! We'll discuss wider promotions using native advertising later.
4. Be prepared for the onslaught.
On average, businesses see about a 500% increase in sales during the Black Friday Cyber Monday shopping holidays. That means if you're not prepared, you could be facing some serious issues. Here are a few things you should do to prepare:
-
Be prepared for spikes in orders.
This means having extra staff on hand to help with the increased volume, as well as making sure your inventory is fully stocked.
-
Stock up on supplies.
This includes things like packaging materials and shipping labels. You don't want to get caught short when orders start flooding in.
-
Face customer inquiries head-on.
Be ready to answer questions about your product, shipping times, and return policy. Customers will appreciate your openness and transparency, and it will help build trust between you and them.
Preparing for the Black Friday Cyber Monday shopping holidays doesn't have to be a nightmare. By following these simple tips, you can ensure that your business is ready for anything.
5. Track results!
This year, businesses should be sure to track their results and use a tracking platform for ads. By doing so, they can ensure that their ads are seen by the right people, at the right time, and that they're getting the most bang for their buck.
Businesses can get an idea of which products are selling well and adjust their inventory accordingly. They can also track their ad campaigns to see which ones are generating the most clicks and conversions.
In addition, tracking results will help businesses to identify any areas where they can improve their BFCM strategy in future years. So, if you're running a business, don't forget to track your results this BFCM - it could be the difference between a successful campaign and a flop.
Keep track of your sales, traffic, and conversions so you can see what's working and adjust accordingly.
If you don't have a tracking system at hand, try Brax. This platform lets businesses see which ads are performing well and which ones need to be tweaked. It also helps businesses track spending so they can stay within their budget.
This will help them to maximize their chances of success during the Black Friday and Cyber Monday shopping holidays. So if you're a business owner, don't wait until the last minute to start tracking your ads - book a free demo today to see how it works.
When is Black Friday Cyber Monday 2022?
Put away your calendars and clear your schedule, because it'll be here before you know it! Black Friday falls on November 25th, which means that Cyber Monday will be on November 28th.
Black Friday is usually focused on physical products like gadgets, while Cyber Monday is focused on tech deals. However, recent years showed that these two specially-marked holidays have blurred the lines on what is usually promoted on a specific day.
As always, these two consumer holidays will be back-to-back weekends of major discounts and deals. So start planning your selling strategy now and be prepared for an influx of sales!
How to Promote Your Black Friday Cyber Monday Deals Via Native Ads
Every November, retailers across the country gear up for Black Friday and Cyber Monday, two of the biggest shopping days of the year. For businesses, these holidays present a great opportunity to boost sales and promote special deals. And with more people than ever shopping online, the competition is only getting bigger.
However, simply running a sale is not enough to guarantee success. You also need to let potential customers know about your deals in an effective way.
So how can you make sure your offers stand out from the crowd?
One strategy that can be particularly effective is native advertising. Native ads are designed to blend in with the surrounding content, making them less intrusive than traditional banner ads. This makes them more likely to capture attention and click-throughs.
When promoting Black Friday and Cyber Monday deals, native ads can be a powerful tool for driving traffic to your website or encouraging visits to your brick-and-mortar store.
Here are some of the best ads we've seen for BFCM in the previous years:
1. Everything in one place
This type of promotion is best for shops that sell multiple brands and product categories, as you will be able to reach a larger audience and bring in more business. With this one-size-fits-all ad, you will be able to maximize your exposure and bring in more customers. This is very effective in terms of gaining clicks to your webstore.
2. Promoting a specific item
The native ad above is a blanket ad covering a lot of products. Split-test that one with an item-specific promotion such as the one below.
As you can see, only one product is featured here, but it captures the audience's attention by saying it is the best value budget laptop available through the BFCM sale. If the viewer is looking at budget laptops, they will definitely take a look at this even if the specific item is not part of their "consideration list".
This strategy can be very effective in terms of conversion rates.
3. Niched down
If you don't want to focus on a specific item, but don't want to go too generic either, you should turn to niche marketing.
This approach is perfect for businesses that sell products aimed at a specific group or demographic.
For example, the ad below targets people who love shopping. By promoting its BFCM sale in this way, the company is able to tap into a very specific audience that is more likely to be interested in its products.
Here's another example of niche marketing applied in Black Friday-Cyber Monday events, this one featuring the 18 Best Mattress Deals. It is possible that the viewer will land on a content-based landing page that discusses the features, benefits, and of course deals and prices of the mattresses.
This strategy can be effective in terms of conversion rates as well, as you are targeting people who are more likely to be interested in your products (especially if you use a native ad network that offers contextual targeting).
4. Celebrity promotion
The year 2022 is all about influencer marketing, so why not jump on the bandwagon early and start promoting your BFCM deals with the help of a celebrity?
This strategy can be very effective, especially if you choose an influencer who is relevant to your brand and products.
For example, the ad below features reality TV star Kim Kardashian. As she is promoting a sportswear product, this ad is likely to be very effective in terms of conversion rates as it is targeting people who are not just interested in working out but is also a follower of the famous celebrity.
This strategy can also be effective in terms of brand awareness, as you will be able to reach a larger audience with your message.
5. Brand based
This type of promotion is effective for businesses that sell different brands under one roof and would like to narrow in on one. This works if you would focus your ad on a specific brand that you are featuring during the BFCM sale, hoping that it would attract more users who will eventually buy other items from you.
Doing so will help you to attract people who are interested in that particular brand, and more likely to convert into customers.
Here's an example of a brand-based promotion:
6. Bank on FOMO (Fear Of Missing Out)
Among the most "sellable" items during BFCM holidays are those that are impulse-driven. This means they might not necessarily be needed at the time or shoppers are not actively searching for them, but their curiosity and emotions got the better of them.
To encourage users to buy impulse items, you should press their FOMO button. A person who feels that he will miss out on something will feel the pressure of buying anything.
Here is an example of an effective FOMO campaign on a Black Friday:
7. Price drops
BFCM holidays are when the biggest sales of the year happen, so don't be shy! Tell your potential customers how much they're going to save or how much the discount would be!
Crank up the urgency by adding a countdown timer in your ad copy as well. This will encourage people to buy now before it's too late!
How to Find Other Examples of Good BCFM Promotions
This Black Friday and Cyber Monday, don't get caught with your pants down -- uncover the best deals with a little help from a spy tool. There are plenty of ways to stay on top of the hottest sales, but sifting through all of the noise can be time-consuming and frustrating.
That's where a spy tool comes in handy. By tracking online ads and monitoring real-time changes, a spy tool can help you zero in on the deals you're looking for. With a spy tool, you can see what ads your competitors are running and get inspiration for your own campaigns. You can also look into what your competitors did last year that made their promotions a hit.
And because they're updated constantly, you can be sure that you're always getting the latest information. If your competitor has just launched a promotion for their BFCM deals, then you can fight fire with fire and launch your own!
So whether you're looking for deep discounts on your competitors on electronics or designer clothes, a spy tool can help you find the best Black Friday and Cyber Monday ads.
Wrapping Up...
With Black Friday and Cyber Monday around the corner, now is the time for businesses to start preparing their promotional campaigns. These two holidays are some of the biggest shopping days of the year, both online and offline, so it's important to make sure that your business is ready to take advantage of the opportunity.
If you're not sure how to prepare for BFCM, reach out to Brax and our team of marketing experts will be happy to help. From crafting irresistible deals to creating engaging social media content to running native advertising campaigns, we'll make sure that your BFCM promotion is a success.
So don't wait — contact us today and let us help you take your business to the next level this holiday season.
If this article helped you, you might also be interested in other articles tht can help improve your Black Friday and Cyber Monday marketing strategies:
- The Urgency Principle (This post will be removed in 24 hours!)
- Increase Conversions with the Best Call to Action (Samples Included!)
- How to Make a Landing Page that Converts Like Crazy
- Niche Marketing: Earn Big by Targeting Small
- How to Use Social Influence to Steer Your Customers Towards a Purchase
