It's no secret that promoting insurance online is a tough gig. With so many companies vying for attention, it can be hard to get noticed. And even if you do manage to get some traction, there's no guarantee that potential customers will actually take the time to learn about your product. So what's a company to do?
But there is one great solution to promote insurance—social media! After all, social media is one of the most powerful tools at our disposal when it comes to reaching a large audience. And not only that, but it's also a great way to build relationships with potential customers.
By engaging with people on social media, you can create a connection that goes beyond just selling a product. So if you're looking for a way to give your insurance promotion a boost, don't forget about social media marketing. It just might be the key to success.
That's decided then! You have to try social media for promoting insurance, but the question is: where do you start? Let's discuss some ways.
9 Tips and Tricks for Promoting Insurance via Social Media
By using social-oriented platforms, insurance agents can reach a wider audience and connect with potential customers on a more personal level. Plus, with social media, insurance agents can target their paid ads to specific demographics, making sure that their message is seen by the people who are most likely to be interested in what they have to say.
Let's have a rundown of social media marketing for insurance tips to get you started quickly.
1. Familiarize Yourself with the Social Media Platforms, then Choose Just One
There's no denying that social media has become an integral part of our lives. We use it to stay connected with friends and family, share news and experiences, and even kill time when we're bored. But did you know that social media can also be a powerful tool for promoting insurance?
By familiarizing yourself with the various platforms and then choosing one that best suits your needs, insurance agents like yourself can reach a wide audience and promote your products in a way that is both effective and efficient.
Most insurance companies have a social media presence on major platforms, including Facebook, Instagram, Twitter, Tiktok, Youtube, and LinkedIn. However, it's important to remember that each platform is unique and offers different opportunities when it comes to media marketing for insurance.
Facebook is great for sharing articles and blog posts, while Instagram is perfect for visual content like photos and infographics. TikTok and Youtube are great for sharing videos and stories, while Twitter is ideal for short, digestible updates. LinkedIn, on the other hand, is geared more towards business networking and professional connections. As such, it's important to choose the platform that best suits your target audience.
I recommend choosing just one platform and mastering it first. You know what they say about the Jack-of-All-Trades who masters none—he ends up dropping all the balls. So your best bet would be to become an expert in one platform and maximize it. Once you're comfortable that you're reaching peak results with one platform, that's when you can move on to the next.
Once you've chosen a platform, you can start promoting your insurance products in a number of ways. Insurance agents can share blog posts and articles about the benefits of insurance, post photos and videos of happy customers, or even run contests and giveaways.
But if you want to use multiple social media platforms at the same time, you can always hire a social media marketing team to manage your promotions for you. We at Brax can help you in that aspect. We have a team of highly experienced social media marketers that can help insurance agents find their audience and land potential clients. Fill out the contact form below or send us a message and let's discuss your goals.
2. Focus on Brand Awareness and Customer Relationship
When it comes to insurance, most people tend to think of it as a necessary evil. It's something that you have to have, but it's not necessarily something that you're excited about. As a result, many insurance companies have a difficult time promoting their products on social media. However, by focusing on brand awareness and customer relationships first, insurers can use social media marketing to their advantage.
One of the best ways to promote insurance on social media is to focus on building brand awareness. Insurance is a complex product, and most consumers don't really understand how it works.
As a result, they need to be exposed to your brand multiple times before they'll even consider buying a policy. By regularly posting engaging content on social media, insurance agents can increase their brand's visibility and start to build trust with potential customers.
Once you've established a strong online presence, you can start to focus on developing customer relationships. Social media is the perfect platform for building relationships with customers. You can use it to provide valuable information and resources, answer questions, and resolve problems. By taking the time to nurture these relationships, you'll create loyalty and goodwill that will eventually lead to sales.
Insurance is a complicated product, but that doesn't mean it can't be successfully promoted on social media. With patience and persistence, insurance agents can turn social media into a powerful tool for growing their businesses and finding potential clients.
3. Find a Community and Engage with Them
Social media is like your online social life, and like in real life, you have to find a community that you can integrate with. Here are the steps to doing this online:
Finding a Community
The first step is to identify the target audience or niche market that would be most receptive to the message. When looking for groups or individuals to engage with, it's important to consider things like interests, demographics, and geographical location.
Once the target market has been identified, the next step is to find where they are congregating online. This can be done by searching social media platforms for keywords related to the chosen market. For example, if you were trying to reach pet owners in Los Angeles, you might search for "LA pet parents" on Facebook.
Look for groups and join them. Make sure to follow instructions regarding posting or engaging with anyone in the group to avoid getting kicked out and having a bad reputation.
Engage with Them
Once you've found a few potential communities to engage with, it's time to start interacting with them. The best way to do this is by providing valuable content that meets their needs and answers their questions.
For example, if you're trying to reach pet owners, you might share tips on how to choose the right pet insurance plan or articles about common pet health concerns. It's also important to be personal and friendly in your interactions and to avoid coming across as sales-y or pushy. Oh, and don't forget to double-check whether or not you are allowed to share links with the group.
Keep Them Engaged
Once you've started engaging with a community, it's important to keep up the momentum by regularly sharing new and relevant content. If you go too long without posting, people will forget about you, and your message will get lost in the noise.
One way to keep people engaged is to create a content calendar and stick to it. This will help ensure that you're regularly sharing fresh content that your audience will find helpful or interesting. Insurance can be a dry subject, but by finding ways to connect with people on a personal level, it's possible to promote it in a way that is both effective and engaging.
4. Identify the Type of Content that Resonates Best with Your Target Audience
It's important to identify the type of content that resonates best with your audience before you start sharing insurance-related social media posts. So the key is to understand your target audience.
One way to start is by creating a buyer persona, which is a detailed profile of your ideal customer. Once you have a clear understanding of who your target customer is, you can begin creating content that appeals to their needs and interests.
For example, if you're trying to reach young adults, you might want to create content that highlights the importance of being insured. On the other hand, if you're targeting seniors, you might want to focus on the benefits of having insurance coverage (or the horrors of not having one!)
No matter who your target audience is, it's important to create quality content that is engaging and informative. Insurance can be a complicated topic, so it's important to break things down in a way that is easy to understand. Be sure to use strong visuals and compelling storytelling to keep your audience engaged.
And finally, don't forget to include calls to action throughout your content so that your audience knows how they can get started with insurance coverage.
5. Identify Trends that You Can Jump In and Use
Insurance can be a hard sell. It's an intangible product that requires a lot of trust. But, as more and more people turn to social media for information and recommendations, insurance companies need to find ways to reach their target audiences through these channels.
But how can insurance agents promote insurance on social media in a way that is both effective and ethical (and without having to create dance videos on Tiktok)?
Here are a few suggestions:
- Use relevant hashtags.
Hashtags are a great way to get your content seen by people who are searching for specific topics. If you use relevant hashtags, you'll be more likely to reach people who are interested in what you have to say. For example, if you're promoting health insurance, you might use hashtags like #healthinsurance or #AffordableCareAct.
- Share success stories.
Personal testimonies can be very powerful tools when marketing for insurance. If you have customers who are happy with your products or services, ask them if you can share their story on your social media channels. This will help prospective customers see the value of what you have to offer.
- Use influencers.
Influencer marketing is one of the most effective ways to reach new customers on social media. Identify influencers in your industry or niche and partner with them to promote your products or services. This will help you tap into their large and engaged audiences.
- Offer discounts or coupons.
Everyone loves a good deal! If you offer discounts or coupons for purchasing your insurance products, be sure to promote them on your social media channels. This is an effective way to get people interested in what you have to offer.
6. Learn How to Use Social Media Advertising
Promoting insurance through social media marketing can be a daunting task. However, by understanding how to use social media ads, you can reach a vast audience and promote your products in a way that is both effective and affordable.
One of the most important things to keep in mind when promoting insurance on social media is to target your audience. There is no point in trying to reach everyone with your ads. Instead, you should focus on those who are most likely to be interested in what you have to offer.
For example, if you sell life insurance, you should target those who are in their 30s and 40s, as this is typically when people start thinking about these types of products.
Once you have targeted your audience, you need to create an ad that will capture their attention. This means creating an eye-catching image and writing compelling copy that highlights the benefits of your product. Keep in mind that your ad should only be a few seconds long, as people’s attention spans are notoriously short when scrolling through social media.
Finally, you need to make sure that your ad follows the advertising rules of the particular platform you have chosen. There are certain restrictions and best practices to insurance promotions; after all, it is a finance-related product.
For instance, Meta does not allow ads that request the user's financial information, which means your insurance ad on Facebook should not immediately bring the user to a product purchase page.
7. Utilize Word-of-Mouth Marketing
The insurance industry has been lagging behind in the social media marketing revolution. This is a problem because social media is an increasingly important way for companies to connect with potential and current customers. So how can insurance companies use social media to promote their products? One way is to utilize word-of-mouth marketing.
Word-of-mouth marketing is when customers tell their friends and family about a product or service that they like. This type of marketing is extremely effective because it is personal and trustworthy.
And with social media, it is easy for customers to spread the word about your company and its products. There are a few ways that insurance companies can promote word-of-mouth marketing on social media.
- Encourage customers to leave reviews.
Make it easy for customers to leave reviews on your social media pages. And make sure to respond to both positive and negative reviews in a professional manner.
- Ask customers to share their stories.
Customers love sharing stories about how your company has helped them. Encourage them to do so by creating hashtags or holding contests.
- Make use of influencers.
If you can get influencers in your industry to promote your company on social media, do it! Not only will it help get the word out about your company, but it can also give you some much-needed credibility.
By following these tips, an insurance agent can encourage his customers to spread the word about his insurance company on social media. And that could lead to some serious growth for any insurance business.
8. Be Consistent by Posting Regularly
In order to effectively promote insurance on social media, it is important to be consistent in your posting. This means creating quality content on a regular basis and sharing it in a way that is timely and relevant to your audience.
There are a few key ways to be consistent in your posting:
Post regularly
This may seem like an obvious one, but it's important to post frequently enough that your audience doesn't forget about you. Aim for at least one to three times per week, but make sure not to overwhelm your followers with too many posts.
Post about different products
Don't just stick to one product; tell your audience about the different insurance products you offer and analyze which ones they engage with the most. Make sure to include information about the coverage and benefits of each type of policy.
Be timely
Timing is everything when it comes to social media marketing. Make sure you are sharing your content when your audience is most likely to be online and engaged. For example, if you're targeting busy working professionals, consider posting during lunchtime or in the evening. Check if they engage with you during weekends, as well.
Share relevant content
No one wants their social media feeds to be overloaded with ads. Make sure the majority of your posts are informative or entertaining and only occasionally promote your products or services. Post something useful, like the different ways that people can save money on their insurance premiums.
You can also use tools within Facebook Advertising to specifically target users who are interested in insurance (hint: use lookalike and custom audiences).
9. Track the Performance of Your Strategies and Ad Campaigns
To be successful, insurance agencies need to continually track the performance of their strategies and adjust their approach as necessary. But what metrics should you look into? Here are the three most important ones:
Engagement
One of the most important indicators of success on social media is engagement. This refers to the number of people who are interacting with your content.
Are they liking, commenting, or sharing your posts? Are they clicking on links or visiting your website? The level of engagement will give you a good sense of how well your content is resonating with your audience.
Reach
Another important metric to track is reach. This refers to the number of people who are seeing your content.
While engagement is a good indicator of how well your content is performing, reach is a good indicator of how many people you are actually reaching with your message. If your reach is low, it may be an indication that you need to tweak your strategies in order to reach more people.
Conversions
Finally, you will also want to track conversions. This refers to the number of people who take the desired action after seeing your content.
If you are promoting a product or service, for example, you will want to know how many people make a purchase or subscribe to your newsletter after seeing your post about it.
By tracking these three basic metrics, you will be able to get a good sense of how well your social media marketing efforts are paying off. For that to happen, you would need a reliable tracking tool.
Most social media platforms have their own analytics, but for a more comprehensive look at your marketing performance, use Brax. Schedule a free demo and see Brax in action.
In Conclusion...
As the marketing world continues to evolve, so too must the strategies and tactics businesses use to promote their products and services. One area that has seen significant changes in recent years is social media.
With the rise of platforms like Facebook, Twitter, Tiktok, and Instagram, businesses now have a unique opportunity to reach potential customers where they are already spending a large amount of their time. However, simply having a presence on social media is not enough. So follow the tricks mentioned above to find potential insurance clients easily.
