Increase Conversion Rates and Get Higher Quality Customers with Remarketing

One crucial question often asked by business owners is – ‘How do I win over new customers?’ Just like brick and mortar enterprises that care about increasing physical traffic in their workplaces, internet-based businesses also want to increase the rate at which people buy their products, subscribe to their services, or read their content. 

Although driving valuable leads is one of the most important aspects of a business, what happens when these leads aren’t converting? Due to the face-paced lifestyle of today’s world, leaving a website is just as easy as viewing it, and oftentimes, only with a single click.

The most important question, therefore, is ‘how do I convince them to come back?’ Remarketing is the answer to this question, and this article gives useful insight into what it is all about. 

Table of Contents

What is Remarketing?

How Does Remarketing Work?

Importance of Remarketing

Using Native Ads for Remarketing

How to Create a Native Ads Remarketing Campaign?

Other Remarketing Tools

What Is Remarketing?

Remarketing, also referred to as retargeting, is a very common form of digital marketing. It describes the practice of serving ads to users who have previously visited a business's webpage but failed to perform the action the business wants them to. 

For the basic fact that you are targeting existing customers or people who have visited in the past, it is termed ‘re’-marketing. Marketers may view it as a second chance to convert or retain customers with online ads. 

Users who are remarketed to often feel like they are being followed around the internet by a particular brand, good, or service because they come across similar ads on the platforms and websites they use the most. This form of digital marketing is a powerful method used to aim at people who have already indicated an interest in your business or brand. 

Remarketing can be done in different ways such as through display ads, emails, videos, social media, or native ads. And these various types of remarketing can be executed through platforms like Google ads, Facebook ads, Outbrain, Taboola, Yahoo Gemini, and more.

Remarketing is a very important aspect of digital marketing that no marketer should take for granted. It’s mostly used as a means of re-engaging users who browsed through your site and showed interest in something, perhaps a product, but left without converting. 

Converting does not necessarily have to be a sale, but could mean they didn’t perform the end action you needed them to, such as leaving their email, subscribing to your newsletter, following you on social media, filling out a survey form, and so on. A huge percentage of people who visit a website leave without taking any action. For this reason, you should take advantage of the interest shown by users through remarketing and persuade them to return to your business. 

A remarketing strategy will enable you to track particular pages on your website to point out customers who spent time on those pages without taking the necessary action. 

For instance, brands could track their shopping carts pages to identify those who stock items in their shopping carts without making the final purchase. Once such people have been pinpointed, customized ads can then be served to them to promote those products they previously viewed. This would make it easier to convince them. Why? Because the ads will appear more relevant since they are highly personalized and based on items the users already showed interest in. 

For this reason, conversion rates are inevitably higher when running retargeting ads.

This works not only for e-commerce and direct company advertisements but also for affiliate marketing.

How Does Remarketing Work?

The basic concepts of remarketing can be applied to any remarketing tool, and involve the following major steps:

• The user visits your website and engages with your brand’s content.
• The user is tagged with a cookie and is included in a remarketing list.
• A remarketing campaign is launched to display ads to only users on this list.

Setting up a remarketing campaign for a website is not a difficult task. The ad network tool you create a remarketing campaign with will provide you with a pixel tag, which is a small piece of code. 

This small piece of code has to be incorporated in your website or landing page so that whenever a new visitor goes to any of your web pages, it will drop an unnoticeable browser cookie. This cookie takes note of your user’s engagement activity on your webpages and sends this information to your tracker.  The user will then be included in your remarketing list based on the actions he or she performs on your website.

After this happens, the same user will be served ads by your ad network provided the visited platforms support ads from your chosen network. This process will continue for as long as you have a campaign running. 

To help you understand the concept of remarketing better, let us go through a brief explanation of some key remarketing terms.

Remarketing Terms and Concepts

• Remarketing tags or retargeting pixels

Remarketing tags describe small pieces of code incorporated on web pages that enable websites to place cookies. A cookie is a term used to describe traces or ‘crumbs’ left by website visitors. 

Since every web visitor is designated a unique ID, their website activities can be tracked by their chain of cookies. The ad tool used for your remarketing campaign can obtain this unique ID and add it to the relevant remarketing lists. 

Pixel tags are a key aspect in remarketing and every marketer running such a campaign must add a pixel tag before any other thing can take place. 

• Remarketing list

A remarketing list is another important aspect of remarketing and includes a list of website visitors who visited certain pages on your website or performed certain actions. 

For instance, a landing page remarketing list will comprise of all users who visited your landing page and stayed there for a specific period of time but did not click your CTA button. It can also be a list of people who clicked on the CTA but closed the offer page.

If you operate an e-commerce business that sells gadgets, you can create an ‘iPhone’ list based on people who visited iPhone product pages. Since they have shown interest in a specific product or model, it means they still maintain that curiosity even if they did not buy.

With the aid of pixel tags, the visitors’ cookies are added to the remarketing list as they land on the web page. Afterward, you can display targeted ads only to the list of people who visited that particular web page. 

In the case of an iPhone list, you could send targeted iPhone 11 ads to the people on your remarketing list. It is possible to create remarketing lists for more than one page on your website, then prepare customized ad creatives for each list. 

Importance Of Remarketing

Statistics show that only 2% of consumers who visit a website for the first time actually convert. For this reason, remarketing is an extremely helpful method to lure users to come back and follow a conversion through. 

Statistics also show that as much as a quarter of internet users report that remarketing ads appeared valuable to them. This is most likely because the targeted ads are based on products or services the user has previously shown interest in, therefore resulting in increased interest and preference over standard ads. 

Remarketing is an important part of digital marketing irrespective of the kind of conversion you wish to achieve. Here are major reasons why remarketing is important for your business:

• Improved relevancy of ads

Remarketing makes it possible to display your ads to users who have come in contact with your business in the past, even when they are searching in other places on the internet. The fact that they have already engaged with your business in some way and shown interest in certain items, makes it more likely that the remarketing ad will appear relevant to them. 

This relevancy could push them to go back to your website and purchase the product displayed in your ad. You can also use remarketing to make your business appear easily in search results when users actively search for your brand. 

Just like remarketing ads are displayed throughout the web for prospective customers, you could also make use of activity personalization to craft appropriate and suitable messages to users instead of generic ads. This not only improves the relevance of the ad but also makes the adverts more appealing to users. 

• Allows you to create focused adverts

You can create remarketing lists to support unique instances. Remarketing also allows you to build a list for people who have accessed the product but have not completed a transaction. 

One of the main advantages of remarketing advertisement is the explicit targeting of those who have indicated an interest in what your business has to offer. It is possible to create a variety of remarketing lists that refer to particular instances, such as those who have included something to their cart but have not made payments. 

When you present your remarketing ad with an enticing deal or discount to such users, it would be more difficult to resist because everyone loves to receive a good old-fashioned deal. If you combine this with the Urgency Principle when making ads, you are sure to win them over without a struggle.

Focused adverts through remarketing give prospects more reasons to come back to your website.  

• Reduced loss and improved conversion rates

Among the most significant benefits of remarketing is the fact that it helps brands to re-engage guests who are no longer on their website. 

Remarketing gives your business a second opportunity to get a prospect back into the picture. It helps to get guests in specific parts of the marketing funnel get back into the sales process. 

This reduction in loss of leads ultimately results in a better conversion rate. For instance, in the case of an e-Commerce website, guests who got to phase two in the purchasing process could be added to the remarketing list, then remarketed ads could be targeted at them to get them back to the exact spot where they left off. There is no need to go through phase one and have them drop off again, yes?

Marketers could also aim at users who have interacted with the brand by filling out a lead form and downloading some kind of content. Remarketing in situations like these will help to boost the sales process.

• Lower costs per conversion

Clicks from traditional search campaigns generally attract a lower cost per click than clicks from remarketing ads. This is because you are marketing to people with a known interest.

And, a lower cost per click results in a lower cost per conversion. 

You should note, however, that some of your remarketing audiences may come as a result of search campaigns. So, you should only run remarketing on its own when you have a good amount of traffic coming in from different sources. 

You may also acquire some free conversions when users see your ad and go directly to your website to convert rather than clicking on it. These free conversions are called view-through conversions and cost absolutely nothing even when using a cost-per-click marketing model. 

• Helps people remember your brand

Although navigating a lot of traffic to your website is crucial, marketing doesn’t stop there. There is a higher possibility that users who come across your remarketing ads on Facebook or Google will remember your brand in the future. 

It is the perfect way to remain at the top of the mind of your visitors. Even though they may not immediately convert by purchasing your product or service, they will most likely still recall your brand name. 

When they are ready to purchase an item in your field of business, there’s a higher chance that your business will get the sale because they remember your brand. 

Remarketing remains an excellent means to keep your brand on the mind of prospects. More importantly, remarketing display ads can send “reminder” ads across the web to users, based on the content they have viewed on the original platform. 

• Attract customers from competitors

Few companies use remarketing to target competitors' customers. Since remarketing causes ads to appear on the guests’ browsers after they have left your site or used specific keywords in the past,  then you can also reach users who have previously visited competitors’ websites. This is possible because ideally, you and your competitors will share similar keywords. 

• Leverage mobile devices and video platforms

Another element that makes remarketing special is its reach. With this ad type, you’re not just confined to a single platform on the internet you can also reach people browsing other websites and apps across multiple devices. 

This means you can target, for example, visitors who watched your videos on Youtube and show them your ad on a text-heavy website. Someone who interacted with your website through their desktop can be remarketed to on their mobile phone that is connected to the same WiFi. 

This can be done because the cookie not only records interactions with your webpage, it also sends your remarketing platform other click details such as IP address and device type.

• Niche targeting and highly targeted ad text

Remarketing also enables you to target specific user groups by reducing your targeting range. This is especially useful when you have a large target audience and you want to make sure you reach the right people or a specific niche. 

You could target people of a certain gender, age group, parental status, location, or purchasing category, like for instance shopping cart abandoners. By reaching people you know have been to your website before, you can create highly specific ad text or images to help get them back to your website, to make a purchase or get in touch. You can even go so far as to build various ads based on which pages people have accessed. You can even develop a new marketing persona based on the results of your advertising campaigns.

Let’s assume you are an educational institution featuring a range of courses in various areas. You can create specific ads that target people who have accessed the IT courses and different ads for those who accessed hospitality courses. 

Remarketing is also a great way to promote a new offer, product, or service to a new audience, and facilitate a greater deal between your business and users.

• Enhanced customer engagement on your website

The length of time visitors spend on your website can rise greatly as a result of remarketing. Ideally, this is reasonable because it is only expected that visitors spend more time on a website they are happily engaging with. 

Such engagement often comes when the users are greatly interested in the product or service in question. When users are spending more time on your website, it often shows that they are getting closer to conversion. 

According to a study by WordStream, remarketing can increase the rate at which users spend time on your website by a whopping 300%. That is not something to take lightly.

Using Native Advertising For Remarketing

As you must know by now, marketing to people who have already interacted with your brand online through a targeted ad is a very powerful way to get to users wherever else they are online. 

While display advertising is one of the most frequently used forms of remarketing, it’s effectiveness appears to have diminished over time, as people have grown more immune to internet display ads due to the oversaturation of websites with these ad kinds. Many even block them off totally. If you are targeting Millennials, you can forget about using display ads as they seemed to have become immune to those.

ComScore reports that only eight percent of internet users are responsible for about eighty-five percent of clicks on display adverts, with about fifty percent of clicks being accidental according to GoldSpot Media. This is most likely as a result of such ads disrupting users’ experience even though the user may have previously shown interest in the brand. 

The most effective alternative to display ads is the use of native ads to remarket to the right audience. 

Native ads remarketing describes the act of advertising a piece of content created by a business to engage their audience while making it appear like a part of a regular experience a person is having on a publication, social network, mobile application, or anywhere on the internet. 

This kind of remarketing works as a combination of the concepts of amplifying your content’s reach and enhancing user engagement, while serving as a reminder to users to finish an action they have started. Such content could influence the buyer’s decision. 

One important thing to note is that not all native advertising platforms require that the user visit your website. In Taboola, for instance, you can remarket to people who just clicked on any of your ads or assets, regardless of whether they reached your website or not. How cool is that?

Native ads platforms also have the power to remarket to audiences who came to your website from a different traffic source. More on that later.

Rather than letting leads pass without taking advantage of the opportunity, give them a gentle nudge towards your brand’s direction while they check their emails, browse the news, watch YouTube clips, or carry out other activities on the internet. 

When people shop for items in brick and mortar stores, they don’t always get the chance to come back for items they left behind, because the item may be picked by someone else or discontinued by the time they return. Native remarketing, however, gives online shoppers an effortless opportunity to come back for previously searched products and buy them before the chance runs out. For businesses, this translates as redeeming sales that may have otherwise been lost. 

How To Create A Native Ads Remarketing Campaign

Now that you understand how native remarketing works, it’s time to learn how to create a remarketing campaign using native advertising. 

Before diving into the process of creating a remarketing campaign, it’s important to first choose the right remarketing tool. Currently, the most commonly used ad network is Google Display Network (GDN). Google Ad Network makes it easy for business owners to display images, text, and video ads on websites pertinent to their industry. It also makes it possible to track users, campaigns, and the outcome of your marketing efforts in real-time. 

With over two million sites, the Google Display Network remains the widest ad network to employ in reaching your audience. It also comes with the ability to create mobile ads, meaning that the ads you create with GDN can also appear on mobile games and apps of users. This creates a large reach of opportunities to catch your users’ attention. 

However, there are a few native ad networks where remarketing is also possible, such as Yahoo Gemini, Taboola, and Outbrain. Whichever platform you choose, the system in creating remarketing campaigns is basically the same.

Below are the steps to take in setting up a native remarketing campaign:

1. Create a Remarketing List

Before creating a campaign, you first need to create a remarketing list within whatever platform you are working with. This list will be EMPTY. You will not fill it; the platform you are using will do this automatically once you assign this list to an advertising campaign.

In some platforms, you can immediately assign a specific campaign from which you will get the audiences during the building of the list.

Furthermore, there is also an option to build a remarketing list based on the traffic that a website (which contains the platform’s tag or pixel) receive. This can be done even if the traffic didn’t come from the same advertising network.

This means you can even remarket to people who visited your website through other ways, like SEO or organic social media traffic. The key ingredient, as always, is the cookie left behind.

To make it easier for you when creating remarketing campaigns, make sure you name your remarketing list appropriately. Be as descriptive as possible to make sure you’ll be sending the right ads to the right audience.

Pro Tip: Remember to look into your lists.

It’s not wise to remarket ads to everyone in your remarketing list because not everyone who comes across your website counts as a qualified buyer. You should place the demographic information of users over your remarketing audience to sort out the most specific targets. 

For instance, you may get a site visitor from Venezuela, but if you don’t ship to that location, they can’t convert. In a case like that, it wouldn’t make sense to pay for their clicks. This only happens though when you create a campaign with very broad targeting settings. If you have properly set up your targeting, you would likely not have any issues such as this.

This is where it becomes very important to know about your target customer persona. You should at least know the basics like age, parental status, location, gender, time of activity, and income level. Knowing your target persona helps you to be very selective in bidding for the people in your audience, and makes your remarketed ads even more relevant and likely to work. 

2. Create a regular campaign

The most important step to take in remarketing is to give your platform enough data about the people you intend to remarket to. “Re-target” means to target them again, so this means these people should have encountered your business in the past, and you have been able to drop a cookie on their browser or computer. You cannot remarket to people you have not connected with in the first place.

During campaign creation, there is an option to use the visitor data to drop audiences to specific remarketing lists. Once you have created a remarketing list, the platform or tool you are using will automatically segment audiences based on the information within the cookies. All you need to do to define your remarketing audience is to specify which website visitors to build your audience with. 

When you divide your list of users into segments, you’re able to display different ads depending on the part of your site they visited. Did your audience view the product page? Did your audience add the item to the cart? With these two different circumstances, you can display two different ads. This is how important segmentation is.

Another benefit of segmenting your audience is that it allows you to strategically manage your ad bids and acquire more impressions. 

3. Set The Period For Audience Membership

As part of the process of creating a remarketing list, you must set a period for the membership of the audience. This describes the number of days or weeks you wish to follow a user around the internet with your ads. For instance, if the period you set your audience membership is 30 days, then your ads will be displayed to them for 30 days. 

To decide on the right period of time for your audience, you can test and tweak different durations. Although Ad fatigue is a real thing for users on different advertising platforms, you should not shy away from being bold with your adverts. 

According to SignifiMedia, 70% of remarketed visitors convert, which goes to show that users don’t exactly frown at remarketing ads. In fact, remarketing can raise site visitors to up to seven hundred percent (ReadyCloudSuite). 

And, while sixty-percent of users are bland towards the topic of remarketing ads, twenty-five percent say they enjoy them. Another statistical report says that the mean click-through rate for remarketed ads is ten times more than that of the classic display ads. Also, remarketing can result in over a seven-hundred percent rise in site visitation after a few weeks of exposure. 

These statistics show that people who visited your website did so for a reason. The browsing history of users remains one of the strongest predictors of what they are likely to purchase, so you shouldn’t be shy to try remarketing with relatively higher impression caps and membership periods. 

If your offer and marketing messages are on target and you’re giving value to your audience, then they would most likely appreciate it rather than finding it tiring. 

When determining how long a visitor can stay in your remarketing list, you can try to set your audience membership duration to a value equivalent to three times the length of your average cycle. That is, if it usually takes two weeks to move the customer from the first contact to sale in your marketing funnel, then you should set the audience membership duration to six weeks. 

Don’t bother so much about impression caps because more impressions result in more conversions. You can try alternating between various ads per campaign to avoid ad fatigue. Split-testing your ads and creating dynamic ads can also come to play here. 

4. Create Your Retargeting Ad

After defining the audience you wish to remarket to, the next step is to create a captivating remarketing ad. Google Display Network comes with various display ad formats and in different sizes which are listed in the below table:

Ad type is very important when creating an ad because it directly affects your campaign and its performance. If you go with less popular ad formats, it will ultimately result in lower performance due to the lower number of impressions you would create. 

Now the ad format is dependent on the platform you are using. Not all native ad providers have all types in their inventory. Check this article on the different types of native ad formats available today.

To acquire a good number of impressions, you should use ad formats with a high traffic volume. You can typically ask your traffic provider which one receives the most traffic. Sometimes, they even have this information displayed on their websites or in your advertising dashboard.

5. Write A Copy That Resonates With Users 

A study by Neuroscience Marketing makes us understand that taking an emotional approach in marketing is almost twice as effective as taking a rational approach. 

When you use emotion to attract people to your content, you can also use that emotion to cause them to engage with your ads. When creating a remarketing ad, you should ensure that the ads resonate with users on an emotional level. 

Avoid coming out as plain, boring, or strictly informational, because ads like these look just like most ads out there and will most likely fail to capture your audience’s attention. 

There are several ways to remarket your business through emotion, and below are some strategies you can employ:

• Know your audience

Before beginning your journey to emotional marketing, you must first understand your audience and know what appeals to their emotions. This is in fact, the most critical step before starting a form of marketing.  If you don’t know your audience, then you cannot know what’s most likely to resonate with them. 

It’s important that you know which emotion to target to obtain the best results and the most valuable response for both you and them. Before settling for an emotion to incorporate into your remarketing campaign, you should carry out a target audience research by obtaining their demographic information and learning about their motivations. 

Just as in every other kind of marketing, you should tap into an emotion that goes in line with their desires and pain points. Researching your audience generally saves you time and resources by helping you arrive at informed marketing decisions. 

If you have a target persona, this can be so much easier. Learn how to create a target persona here.

• Use the right colors

Although this may seem like an easy thing to do, you must know that colors hold more influence than you imagine. Colors and emotions are intimately tied in many ways. 

Color plays a significant role in inducing emotion. You can tell by when you walk into a room and feel some certain type of way as a result of the color of paint used. This concept is called color psychology and is often used by many different businesses and organizations. 

• Tell a story

A good way to resonate with your audience emotionally is by the use of storytelling, be it through anger, excitement, sadness, or passion. The stories used should be easily relatable and shareable. You need to have a deeper understanding of what your audience can relate to with the help of, again, your marketing persona.

• Target aspiration

While aspiration isn’t an emotion on its own, the feeling of being inspired does bring out many emotions – joy, hope, elation, excitement, and so on. Targeting aspiration in your campaign is a powerful way to resonate with your audience emotionally because that way, you will tap into a dream, goal, or vision that your audience aims for. 

To apply aspiration in remarketing, you have to understand how your product is of help to customers and reach those dreams and desires in your copy. Focus on benefits over features.

• Create a perfect image

Some advertisements tap into the current feelings of users, however, some others evoke emotions that users would like to feel (a future feeling, if you will). This is the reason for presenting a perfect image through your adverts. 

A good marketing campaign lets the audience understand the ways in which the product or service can solve a pressing problem. A good emotional marketing campaign, on the other hand, uses emotion to make the audience believe that the product or service is not only the perfect solution to their current problem but will also make them feel good.

If you need an in-depth guide to capturing your audiences’ attention, head over to our ultimate guide to advertising angles. 

6. Provide Additional Value

If your customer left without completing a specific action, then it would be best to boost up that page’s worth by adding value. What is value? Something that can make the offer too irresistible.

For instance, if the page they left is a lead capture page, why not provide a downloadable PDF that is useful for your audience? Or maybe entice them by saying they will receive a series of guides if they sign up.

Another example would be to add a discount, free trial, or free shipping option. Combine these with the Urgency Principle of making the offer available on a limited time frame and you’re sure to make a hit.

7. Monitor Your Remarketing Campaigns

Although remarketing is proven to deliver the best results, that doesn’t mean you can leave it alone to fend for itself. What if the ad you created is not working well? What if you have a high CTR but an equally high bounce rate?

Your remarketing campaign will not be successful on the very first try. You may need to test multiple landing pages, ad creatives, or maybe a combination of both. You may even need to change certain elements of your landing page, or move them around, to see how you can possibly further improve conversions.

If you have a lot of native ad campaigns and are having trouble managing them, it might be beneficial to you to use a tool that allows you to monitor everything in one place. We at Brax can help you with that. Try us out for free.

8. Strategically Manage Your Bids

At this point, you should have understood how to create a remarketing audience and your remarketing ad. The next thing you should know about the remarketing process is bid management. 

Recall that in marketing paid-to-click ads, you’re required to pay for each click. The advertiser is often allowed to specify the highest cost per click they are ready to pay. You should be careful to evaluate how much you are willing to pay for every click. Bid management describes the way to go about achieving this. Read our article on native advertising bidding secrets for better insight.

Here’s a guide on how to get started with remarketing using native advertising platforms.

Other Remarketing Tools

Apart from the remarketing using native advertising platforms, there are marketing tools out there that actually focus on helping advertisers with remarketing. These tools can be used across various traffic sources, such as display ad providers, social media networks, video networks, and yes, native ad networks. Some of them have their own traffic sources as well.

1. Adroll

The software Adroll has been in the market since 2007 and has maintained its streak of satisfying its customers. This is a great remarketing tool that helps its users grow their businesses and has connections to E-commerce websites and marketing tools like Shopify and Mailchimp. Tens of thousands of marketers make use of Adroll's top-notch retargeting and customer segmentation features. 

Adroll allows you to use automated emails as your retargeting strategy with their email campaign feature. Adroll is quite easy to use but it might take some time to get used to. Thankfully, Adroll provides resources that would help set up and teach you how to use the platform.

Pricing:

• Adroll has a free starter plan with most of its features unlocked, and a 30 free trial on its other plans. The plans include:
• Essentials for $12/month 
• Growth for $25/month

2. Criteo

Criteo is another great remarketing tool that has been around since 2005. It has a good number of success stories with popular brands like x-box, Fiat, Adidas, and Pepsi. Criteo's dynamic Retargeting maximizes your sales and uses custom display ads and videos to re-engage your shoppers. With the use of machine learning, they show the most suitable ads for your business in real-time.  

To give you better placements on leading sites, Criteo grants you access to one of the best ad inventories with an open Commerce marketing Ecosystem filled with the world’s best publishers. Criteo uses your ad campaign to generate more conversions and also deliver product recommendation ads at the right moment to grab your targets’ attention. Criteo is a well-rounded tool capable of making customers that don’t make purchases.

Pricing:

Criteo’s pricing is not provided by the vendor. They charge you according to your desired CPC.

3. SmarterHQ

SmarterHQ, active since 2010, is a personalization platform that changes the way brands connect with their customers. Its analyses of visitor behavior are advanced and this makes it a great solution in the behavioral segmentation area. 

With SmarterHQ, businesses can enhance the interactions of their ads with their customers. The platform has success stories with leading brands like Bloomingdales and Hilton. 

SmarterHQ displays personalized content based on the information and behavior of customers and the activated real-time multichannel data, across multiple channels. The platform is AI-powered and makes use of the machine learning feature. It is quite easy to use. SmarterHQ is well versed in segmentation using filters to flexibly target audiences. The SmarterHQ platform will get your campaigns up and running in no time.

Pricing:

There is no pricing information provided by SmarterHQ. To get the pricing information you would have to contact them. You can also request a demo.

4. Perfect Audience

The main aim of remarketing is to find and bring back visitors who don’t add to their carts. Perfect Audience is a remarketing platform that does this perfectly. The platform has a powerful targeting feature that places a site tracking tag on your visitors. The tag will be provided once you sign up and is a JavaScript code snippet that can be easily added to your website’s code. 

Once your visitors are tagged, Perfect Audience tracks them across multiple platforms and displays your ads to them. They provide a cross-device targeting feature that tracks your visitors across different devices like desktops and mobiles. The platform’s partnership with major ad networks makes such extensive tracking possible. 

Perfect Audience makes it easy to get your remarketing campaign up and running in a matter of minutes. They show you where your ad performs best and help you uncover new marketing channels. The platform is easy to use and offers a less expensive and effective remarketing solution.

Pricing:

There is a free trial available and you pay based on the Cost per Mile (CPM).

5. Sizmek

Sizmek is an old independent advertisement platform that has been around for two decades. They went through an upgrade in 2017 after acquiring and integrating Rocket Fuel’s retargeting features into their AI-powered engine. This achievement led to Sizmek’s new feature to identify great insights within data and gather them together in one place. It creates a better understanding of your user’s journey.

Pricing:

There is pricing information provided by the vendor, to get the cost, you would have to request a quote.

6. Retargeter

Retargeter is a versatile suite of tools for a marketer. By placing a small piece of code on your website, Retargeter can serve your business ads to your visitors whenever they browse the web. 

This is possible because the tiny code inputted in your website places an incognito cookie on your visitors that track them whenever they browse the web. The platform is capable of reaching out to 98% of visitors who leave your site without performing the desired action. 

Pricing:

Retargeter does not offer a free trial or a free version. The starting price is $1500 for every month.

7. Fixel

Fixel is an excellent segmentation tool run by a powerful AI. This platform ranks your visitors based on their engagement levels and shows you what visitors matter the most. This allows marketers to focus on visitors with the highest level of engagement. 

Fixel achieves this by converting visitor engagement into an actionable metric. This is based on the idea that the more a person engagements a person is involved in, the more interested they are in the product. 

Fixel is simple and easy to use as it does not require to learn how to work on the tool. A major selling point for this tool is that it delivers its engagement metrics directly into the advertisement platform by integrating into your existing workflow. Fixel can be used with Taboola, Bing, Yahoo, Facebook, Google, and many others.

Pricing:

The starting price for Fixel is a $299 one-time payment. This gives you three months of the complete Fixel service, up to a hundred thousand sessions monthly, along with campaign consultation.

8. Retargeting.biz

Retargeting.biz is an e-commerce tool that offers the "Technology that fits your needs and gets you the sales you want". It gives you everything you need to make and launch dynamic ads that retarget your visitors and make them purchase your products. Retargeting.biz helps you create smarter ads in less than a minute and also at a less expensive price.

One of the features that makes this platform unique is its predictive suggestions engine which is powered by an AI that provides recommendations and support to optimal decisions like when to offer a discount. Retargeting can be used on Facebook, Instagram, and Google. 

Pricing:

Retargeting.biz has four plans and offers no free trial and no free plan. The starting price is £110/month and has most of its features unlocked. The other plans are Growing business for £260/month, Rising Star for £620/month, and Rockstar for £1520/month.

Why are you not Retargeting yet?

Retargeting remains one of the most important strategies in digital marketing. With remarketing, you can easily display ads to your most potential customers. One reason this form of advertising is of so much importance is that a majority of internet users don’t convert to sales or leads on their first visit to a website. 

Remarketing pushes them in the right direction – towards sealing the conversion with your brand. In addition to how great this marketing technique is in attracting customers, it is also less expensive than regular marketing. 

When you make use of native ads in your remarketing efforts, it gives you a chance to convince your audience one more time. Classic display ads have lost their effectiveness over time due to how oversaturated the internet is with them. 

Native ads, on the other hand, blend in well with the users’ online activities, thereby making them unrecognizable. This is the reason why it is more effective than the classic advertising method. 

To use native ads in remarketing, all you have to do is link your ad banner to your targeted content rather than straight to the product page. The content marketing method serves as a more subtle way to remind visitors of your brand and buy them over. 

If you observe all the tips provided in this article, you are on your way to remarketing success. What are you waiting for? Try it now! 

If you’re still on the fence because of the possible amount of workload, worry not. Brax can help you manage multiple retargeting campaigns at once. Find out how we can help make your ad spend more cost-effective today by sending us an email at love@brax.io.