After reviewing twelve different countries and their native network use, it has been established that Outbrain has the largest market share in following eleven countries the United States, the United Kingdom, Germany, Brazil, Canada, Spain, France, Israel, Italy, Mexico, and Japan. In Australia, Taboola has that largest market share. This data is for Q3 of 2015.
US Native Advertising Market Share
The top three advertisers in the US are Yourdailydish.com, AARP.com, and Pointafter.com.
| Network | Market Share |
| Outbrain | 46.4% |
| Taboola | 39.3% |
| Yahoo | 5% |
| Content.Ad | 4.3% |
| Rev:Content | 2.6% |
| Gravity | 1.9% |
| Other | 0.5% |
United Kingdom Native Advertising Market Share
The top three advertisers in the United Kingdom are Contentclick.co.uk, Timetobreak.com, and Givemesport.com.
| Network | Market Share |
| Outbrain | 42.3% |
| Taboola | 39.3% |
| Rev:Content | 8% |
| Content.Ad | 5.2% |
| MGID | 2.7% |
| Gravity | 1.3% |
| Yahoo | 1.2% |
Germany Native Advertising Market Share
The top three advertisers in Germany are Babbel.com, Turn-on.de, and Focus.de.
| Network | Market Share |
| Outbrain | 94% |
| Rev:Content | 3% |
| MGID | 1.8% |
| Content.Ad | 1% |
| Other | 0.2% |
Australia Native Advertising Market Share
The top three advertisers in Australia are Clickbank.net, Hypertomb.com, and Maxworkouts.com.
| Network | Market Share |
| Taboola | 40.7% |
| Outbrain | 39% |
| Rev:Content | 9% |
| Content.Ad | 6.3% |
| MGID | 2% |
| Yahoo | 1.8% |
| Gravity | 1% |
| Other | 0.2% |
Brazil Native Advertising Market Share
The top three advertisers in Brazil are Superciencia.blog.br, Vida-organica.net.br, and Empiricus.com.br.
| Network | Marketshare |
| Outbrain | 93.5% |
| Taboola | 6.2% |
| Other | 0.3% |
Canada Native Advertising Market Share
The top three advertisers Canada are Timetobreak.com, Checkthisyo.com, and Yellowpages.ca.
| Network | Market Share |
| Outbrain | 42.6% |
| Taboola | 39% |
| Rev:Content | 7.2% |
| Content.Ad | 6% |
| Gravity | 2.7% |
| MGID | 1.7% |
| Other | 0.8% |
Spain Native Advertising Market Share
The top three advertisers in Spain are Simpatia.es, Babbel.com, and As.com.
| Network | Market Share |
| Outbrain | 95.3% |
| Taboola | 2.8% |
| Rev:Content | 1.7% |
| Other | 0.2% |
France Native Advertising Market Share
The top three advertisers in France are Xiti.com, Lovequizz.fr, and lemonde.fr.
| Network | Market Share |
| Outbrain | 66% |
| Taboola | 31.5% |
| Rev:Content | 2.2% |
| Other | 0.3% |
Israel Native Advertising Market Share
The top three advertisers in Israel are Lolwot.com, Nytimes.com, and Ozy.com
| Network | Market Share |
| Outbrain | 55.5% |
| Taboola | 37.4% |
| MGID | 5.2% |
| Other | 1.9% |
Italy Native Advertising Market Share
The top three advertisers in Italy are Sky.it, Babbel.com, and Moneyfarm.com.
| Network | Marketshare |
| Outbrain | 55% |
| Taboola | 43.9% |
| Other | 1.1% |
Mexico Native Advertising Market Share
The top three advertisers in Mexico are Babbel.com, Parentesis.com, and Bocalista.com
| Network | Marketshare |
| Outbrain | 88.7% |
| Taboola | 10.4% |
| Other | 0.9% |
Japan Native Advertising Market Share
The top three advertisers in Japan are Kakaku.com, Cyclestyle.net, and Dogatch.jp.
| Network | Marketshare |
| Outbrain | 95.6% |
| Taboola | 4.4% |
