Yahoo Gemini is the unified marketplace from Oath that brings together the power of both search and native ads together - across Yahoo and AOL properties and publisher partners. Making sure your ads show up properly is important to help drive people to your site.
Here are some quick tips; if you are interested in a deep dive check out How to Use Yahoo Gemini
Technical Specifications:
| Image Size | 1200x627 pixels, 627x627 px and 180x180 px |
| Max Headline Characters | 50 characters |
| Max Description Characters | 150 characters |
| Minimum CPC Desktop | $0.05 |
| Minimum CPC Mobile | $0.05 |
| Location Targeting: | Country, City, State, DMA |
| Device Targeting | Desktop, Mobile (Can’t target separately) |
| Annotations (Circles or Arrows Images) | No |
| https://advertising.yahoo.com/Insights/CREATIVE-BEST-PRACTICES.html | |
Headline Tips:
- Numbered lists perform well
- How To content & videos perform well
- Mix something very specific with something vague.
- Use unique rationale
- Celebrities are always popular
- Questions help entice the reader through curiosity
- Negative words perform better than positive words
- Evoke a high-arousal emotion such as excitement
- Use the target audience in the headline
- Use demonyms to connect to local audiences
- Brand mention aid in recall
- Using Title 1 only you get 50 characters
- Get an extra 10 characters by using Title 1 and Title 2 (30 characters each)
Photo Image Tips:
- Start with a 1200x627 image
- Use relevant photographs over clipart
- Photographs over logos
- People-based images are more engaging
- Close-up photos of people’s faces over action shots
- Carousel ads allow 3-5 images and stand out more
Device Targeting Tips:
- Use a lower bid on mobile than desktop
- Use supply groups to lower bids on groups 2 & 3
- Supply group "a" = desktop
- Supply group "b" = mobile
- On mobile campaigns, decrease bids max amount on supply group 2a and 3a
Bidding Strategy Tips:
- Setup conversion rules as soon as possible
- Create a focus on clicks and focus on conversion campaign for each landing page
- Create conversion rules for each step of your funnel: landing page, click to second page, add to cart, checkout, purchase, etc
- Create custom audiences based on conversion steps using Include and Exclude
- Age & Gender targeting that is not "All" only shows ads to logged in Yahoo users (Mail, Fantasy Sports, Finance Portfolio, etc)
- Start a campaign with strict targeting, after a few days if you have a good CTR, expand the targeting
- You might start with Women age 40-49, then a week later change to all ages and gender to get more impressions
