Native Advertising Market Share Q3 2015

By November 25, 2015 Resources No Comments

After reviewing twelve different countries and their native network use, it has been established that Outbrain has the largest market share in following eleven countries the United States, the United Kingdom, Germany, Brazil, Canada, Spain, France, Israel, Italy, Mexico, and Japan. In Australia, Taboola has that largest market share. This data is for Q3 of 2015.

US Native Advertising Market Share 

Slide2

The top three advertisers in the US are Yourdailydish.com, AARP.com, and Pointafter.com.

Network Market Share
Outbrain 46.4%
Taboola 39.3%
Yahoo 5%
Content.Ad 4.3%
Rev:Content 2.6%
Gravity 1.9%
Other 0.5%

United Kingdom Native Advertising Market Share 

Slide3

The top three advertisers in the United Kingdom are Contentclick.co.uk, Timetobreak.com, and Givemesport.com.

Network Market Share
Outbrain 42.3%
Taboola 39.3%
Rev:Content 8%
Content.Ad 5.2%
MGID 2.7%
Gravity 1.3%
Yahoo 1.2%

Germany Native Advertising Market Share 

Slide4

The top three advertisers in Germany are Babbel.com, Turn-on.de, and Focus.de.

Network Market Share
Outbrain 94%
Rev:Content 3%
MGID 1.8%
Content.Ad 1%
Other 0.2%

Australia Native Advertising Market Share 

Slide5

The top three advertisers in Australia are Clickbank.net, Hypertomb.com, and Maxworkouts.com.

Network Market Share
Taboola 40.7%
Outbrain 39%
Rev:Content 9%
Content.Ad 6.3%
MGID 2%
Yahoo 1.8%
Gravity 1%
Other 0.2%

Brazil Native Advertising Market Share 

Slide6

The top three advertisers in Brazil are Superciencia.blog.br, Vida-organica.net.br, and Empiricus.com.br.

Network Marketshare
Outbrain 93.5%
Taboola 6.2%
Other 0.3%

Canada Native Advertising Market Share 

Slide7

The top three advertisers Canada are Timetobreak.com, Checkthisyo.com, and Yellowpages.ca.

Network Market Share
Outbrain 42.6%
Taboola 39%
Rev:Content 7.2%
Content.Ad 6%
Gravity 2.7%
MGID 1.7%
Other 0.8%

 

Spain Native Advertising Market Share 

Slide8

The top three advertisers in Spain are Simpatia.es, Babbel.com, and As.com.

Network Market Share
Outbrain 95.3%
Taboola 2.8%
Rev:Content 1.7%
Other 0.2%

 

France Native Advertising Market Share 

Slide9

The top three advertisers in France are Xiti.com, Lovequizz.fr, and lemonde.fr.

Network Market Share
Outbrain 66%
Taboola 31.5%
Rev:Content 2.2%
Other 0.3%

 

Israel Native Advertising Market Share 

Slide10

The top three advertisers in Israel are Lolwot.com, Nytimes.com, and Ozy.com

Network Market Share
Outbrain 55.5%
Taboola 37.4%
MGID 5.2%
Other 1.9%

 

Italy Native Advertising Market Share 

Slide11

The top three advertisers in Italy are Sky.it, Babbel.com, and Moneyfarm.com.

Network Marketshare
Outbrain 55%
Taboola 43.9%
Other 1.1%

 

Mexico Native Advertising Market Share 

Slide12

The top three advertisers in Mexico are Babbel.com, Parentesis.com, and Bocalista.com

Network Marketshare
Outbrain 88.7%
Taboola 10.4%
Other 0.9%

 

Japan Native Advertising Market Share 

Slide13

The top three advertisers in Japan are Kakaku.com, Cyclestyle.net, and Dogatch.jp.

Network Marketshare
Outbrain 95.6%
Taboola 4.4%

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