Crafting the perfect ad on Outbrain can be difficult. And having ads denied or not show up correctly can be frustrating. We’ve made thousands of ads and seen what works and gets approved. And after reviewing what worked and what didn’t.
To make things pain-free and simple, Brax has created a simple cheat sheet for Outbrain with all the best practices to make sure your spend less time going back and fixing ads and more time making money. Here are some tips and tricks that you shouldn’t forget when making ads.
5 Headlines Tips & Tricks
1. Negative words perform better than positive words.
Outbrain itself found that negative superlatives outperform positive words.
The average CTR on headlines with negative superlatives was 63% higher than positive counterparts. Negative information may be more likely to be perceived as impartial or authentic.
2. Numbered lists perform better
Show off your expertise with numbered lists.
It makes a very specific promise of what’s in store for the reader. Plus these types of posts are perfect for building your authority and demonstrating a mastery of your area of expertise.
3. Questions help entice the reader.
Make an offer the reader can’t refuse.
A recent study shows that phrasing headlines in the form of a question can increase click-through rates and can even double them, on average.
4. The most important word is “you.”
You only benefit when readers benefit first.
If you’re marketing or for public relations purposes, your content should be aimed at the needs of what others want or need.
5. Use the target audience in the headline.
Simply saying who your target audience can help increase clicks.
Specificity can persuade your audience to read your content. The 80/20 rule is that 8 out of 10 readers will read your headline copy, but only 2 out of 10 will read the post.
3 Photo Image Tips & Tricks
Source: Elena Kharichkina
1. Use relevant photographs over clipart.
Relevant photos work much better than ClipArt style images. ClipArt is for presentations and examples, use real photos to demonstrate your point. Make sure your photos are high resolution, not blurry, and well lit.
2. Photographs over logos
Pictures of people convert more than brand designs.
People love people. Select a picture of a person that will stand out in the sea of imagery that will grab the audience’s attention and stop them from scrolling on.
3. Close up photos over action shots.
Image target audience that matches the content.
Take the time to set up your shot, make sure you don’t crowd your frame. Unless you’re doing a freeze frame or sports close up photos of people doing what you’re trying to advertise are king.
Ads Will Be Rejected:
With Outbrain, there is certain images or ad copy that will be rejected immediately and won’t be up for discussion.
- Suffering or violence
- Pornographic language or imagery
- Exploitation or endangerment of minors
- Sale or promotion of weapons or explosives
- Illegal drugs or tobacco (including e-cigarettes)
- Non-government approved pharmaceutical products and supplements (beauty products may be considered upon review)
- Class-action suits or malpractice claims
- High-Risk Investments or Business Scams
Crafting the perfect ad on Outbrain can be difficult. And having the ad be denied or not show up properly can be frustrating. We’ve made thousands of ads and seen what works and gets approved. To make things pain-free and simple, Brax has created a simple cheat sheet for Outbrain with all the best practices to make sure your spend less time going back and fixing ads and more time making money.
Outbrain Technical Specifications:
Recommended Image Size
Recommended CPC Start Desktop
Recommended CPC Start Mobile
|Country, Region, State|
|Desktop, Tablet, Smartphone|
Maximum Ads Approved
|40-50 Ads Per Account (No more than 10-15 ads per URL)|
Annotations (Circles or Arrows Images)