Brax Versus The Optimizer

“If you spend a lot of time running native campaigns across a lot of different platforms, Brax can massively speed up the process.”

Block unprofitable sites

Identify sites that have never converted and block them using a rule

Automatic ads for all platform

Create 25 ads from 5 headlines & 5 images. Then upload to your mobile, desktop and tablet campaign.

Identify fraudulent traffic

Identify fraudulent traffic that has too high of a CTR (20%+ ) with a rule to block sites with a CTR above 20%

Bulk change any settings

Fix your tracking across all your campaigns with copy & paste in excel using the Power Editor to bulk change any campaign settings

Easily copy bid adjustments

Copy site level bid adjustments from one campaign to as many others as you want including block lists

Create your own metrics

Create your own custom calculated metrics including CPM, ROI, ROAS, Invalid Traffic, etc

Import your offline data

Import your own offline data to create custom metrics such as offline conversions and revenue using API or Excel

Lower bids throughout the day

Lower your average cost per click using day parting schedules to lower bids throughout the day as other advertiser budgets cap out

Here’s How Brax Squeezes More ROI Out of Your Campaigns than TheOptimizer

Test creative across campaigns & networks

With Brax, you can A/B test creative variations for each piece of content across campaigns and networks. You’ll be able to identify your top-performing best creatives, and easily duplicate them.

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One Dashboard,
All Your Accounts

Connect multiple accounts to manage dozens of brands, campaigns, and channels, including Outbrain, Taboola, Yahoo, Revcontent, and Content.ad. Then compare performance across channels. No wonder agencies love Brax.

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Easily Manage Team Access & Permissions

Brax’s user permission functions mean you can seamlessly manage multiple users and permission levels. Allow access by role, organization, or campaign. View activity by user so you can see who did what when, and remove access without changing passwords. If only setting personal boundaries were this easy.

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Bulk-Adjust Budgets, Bids & More

Imagine being able to update ALL of your campaigns at once. Brax’s Native Power Editor allows you to change any aspect of your campaigns (in a familiar spreadsheet-style editor) for much faster launching and optimization.

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Understand the Real ROI of Your Native Advertising

Finally compare apples to apples (or Taboola to Yahoo). Brax gives you a better understanding of how native as a whole performs for your company. Import and integrate data from your existing systems, including Google Analytics — and see performance across campaigns, content, and publishers any time you want.

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Make Decisions Based on Trackable, Trustworthy Data

Say goodbye to dirty data from human error, and wasted media spend based on faulty assumptions. With Brax, you define your tracking tags once for accurate, consistent data forever. Use macros to dynamically insert campaign name, ad ID, and publisher ID.

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Optimize Automatically Based on Performance

Set a few simple rules, and Brax will optimize your ad performance for you. You can adjust around any KPI, from “time on site” to “cost per action” — meaning it’s dead-simple to pause ads with low engagement, reward good placements, exclude bad placements, and much more.

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Calculated Metrics

Create custom calculated metric from multiple data sources for instant insights. View across campaigns, ads & publishers Filter, search, and customize reporting data and much more.

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