Native Advertising Targeting Options

Do you want to start pushing ads to different ad networks but aren't sure which one to choose? Outbrain, Revcontent, Taboola, Yahoo, and Content.ad all have different interfaces and different ways to help you target specific audiences.

If you want to know how to maximize your reach and have your ads exposed to the audiences for the best ROI, you may want to try all of them, but need to know how each ad network targets their audience and utilize them. We have a few tips on how to structure your campaigns and the ways each ad network can help you reach the people you want.

Create A Universal Campaign Naming Convention

Use a Universal Campaign Naming Convention to make sorting through campaigns simple. It allows you to look through Brax at all your campaigns between the different ad networks and see which ones are working to enable you to optimize your campaigns.

site-platform-geo-campaign-source-number

• Site: Specific website the user will be sent to
• Platform: Desktop/Mobile
• Geo: Specific countries you are targeting (if using multiple geos, list them in alphabetical order, i.e., "au-uk-us")
• Campaign: Short name for your campaign
• Source: Ad network
• Number: Instance number of the campaign

Example: forbes-desk-us-marketing-ob1

Campaign Start And End Dates

We advise everyone to start their campaigns at the beginning of the month. Usually creating campaigns on the first of every month or the first business day of the month.

It's also good to end campaigns on the last day of each month.

Structure Campaigns For Outbrain

Outbrain is one of the few ad networks that allows you to set the CPC at the ad level. You can set your campaigns budgets on daily, monthly, or overall campaign levels.

Outbrain Best Practices

Log in to Brax with your username and password and click New Campaigns then select the ad network.

1. Select the Account - If you have multiple Outbrain accounts you can select which account you want the campaign to be saved in
2. Type in Universal Campaign Name - Using the naming convention from earlier to make sorting through multiple campaigns between different ad networks
3. Set CPC amount - Check the box to Enable Ad Level CPC
4. Set Budget - Set the budget amount based on fixed amounts
   1. Campaign: Total amount the campaign will spend
   2. Monthly: Total amount the campaign will pay every month
   3. Daily: Total amount the campaign will spend every day
5. Set Pace - If set to Campaign or Monthly you can adjust pace to ASAP, Automatic, or Daily Target amount
6. Select Device - Set to Desktop, Tablet, Mobile or all three
7. Set Schedule - Set a Start Date and End Date if you only want the campaign to run for a set date range
8. Add Geos - Type in the countries name to set geo
9. Enter Tracking Code (Click here for Campaign Tagging)
10. Click Save

Structure Campaigns For Revcontent

Revcontent has different types of targeting beyond Geos and Devices. You can target specific niche publishers to have your ads appear only those publishers. Some categories they've placed things in are:

In Brax, you can choose to include or exclude specific publishers and countries. They also allow you to target specific mobile devices like iOS, Windows, or Android phones.

They also allow you to target specific mobile devices like iOS, Windows, or Android phones. You can even add specific languages of publishers where your ads will appear. Because nothing is worse than having an ad show up for someone who can't read or speak it.

Log in to Brax with your username and password and click New Campaigns then select the ad network.

Revcontent Best Practices

1. Select the Account - If you have multiple Outbrain accounts you can select which account you want the campaign to be saved in
2. Type in Universal Campaign Name - Using the naming convention from earlier to make sorting through multiple campaigns between different ad networks
3. Set CPC amount - Set the amount you want to spend for every click on your ad
4. Set Budget - Set to Daily budget amount or Unlimited for an open budget
5. Set Targeting Type - Topic or Brand (Click here for Topic, Interests, and Brands on Revcontent)
6. Set Targeting - Include or Exclude specific niche publishers based on niche topics like Celebrity and Gossip, Conservative News, and Health and Fitness
7. Add Geos - Type in the countries you want to Include or Exclude from your campaign
8. Select Devices - Have your campaigns show up on Desktop/Tablet/Mobile devices
   1. Select Operating System - If selecting specific mobile devices, you can target which devices (only on Revcontent)
9. Add Language - Type of languages of publishers you want your ads to appear on
10. Set Schedule - Set a Start Date and End Date if you only want the campaign to run for a set date range
11. Enter Tracking Code (Click here for Campaign Tagging)
12. Click Save

Structure Campaigns For Taboola

Taboola allows you to brand your ads.

Log in to Brax with your username and password and click New Campaigns then select the ad network.

Taboola Best Practices

1. Select the Account - If you have multiple Taboola accounts you can select which account you want the campaign to be saved in
2. Type in Universal Campaign Name - Using the naming convention from earlier to make sorting through multiple campaigns between different ad networks
3. Type in Branding - Type in the Brand name or the website name
4. Set CPC amount - Set the amount you want to spend for every click on your ad
5. Set Spending Limit - Set the amount spent Monthly or Campaign
   1. Monthly: Spending limit every month the campaign will spend
   2. Campaign: Total amount the campaign will spend on
6. Set Daily Cap amount - Maximum amount the campaign will spend every day (optional)
7. Add Geos - Type in the countries name to set geo, if you're targeting regions, you can select the state or DMA for that country.
8. Select Devices - Have your campaigns show up on Desktop/Tablet/Mobile devices
9. Set Schedule - Set a Start Date and End Date if you only want the campaign to run for a set date range
10. Enter tracking code (Click here for Campaign Tagging)
11. Click Save

Structure Campaigns For Yahoo!

Yahoo is one of the few ad networks that allow you to target specific users based on their age range and gender. Have an ad that might only work for millennials, or a product that would only benefit women? You may want to push hard on Yahoo to funnel your ads to the right people.

Like Revcontent, Yahoo can also help you target specific audiences based on their interests:

Log in to Brax with your username and password and click New Campaigns then select the ad network.

Yahoo! Best Practices

1. Select the Account - If you have multiple Outbrain accounts you can select which account you want the campaign to be saved in
2. Type in Universal Campaign Name - Using the naming convention from earlier to make sorting through multiple campaigns between different ad networks
3. Set your Campaign Budget amount - Set Daily or Campaign amount you want to spend
   1. Daily: How much the campaign will spend every day
   2. Campaign: Total amount the entire campaign will spend
4. Select Language - Type of languages of publishers you want your ads to appear on
5. Select the Ad Group
   1. Log in to the Yahoo Portal to create more Ad Groups
6. Set CPC amount - Set the amount you want to spend for every click on your ad
7. Select Bid Strategy - Bid Strategy is based on a number of clicks or a number of conversions you have
8. Set Schedule - Set a Start Date and End Date if you only want the campaign to run for a set date range
9. Add Geos - Type in the countries name to set geo
10. Select Age - Target specific age group audience you want the ads to appear for
11. Select Gender - Target specific gender audience you want the ads to appear for
12. Select Interests - Target a specific audience based on their interests you want the ads to appear for
13. Select Devices - Target all computers and devices or only target mobile devices
14. Click Save

Structure Campaigns For Content.ad

Log in to Brax with your username and password and click New Campaigns then select the ad network.

Content.ad Best Practices

1. Select the Account - If you have multiple Outbrain accounts you can select which account you want the campaign to be saved in
2. Type in Universal Campaign Name - Using the naming convention from earlier to make sorting through multiple campaigns between different ad networks
3. Select the Campaign Type - Is your ad noncommercial, an advertorial, or a normal advertisement?
4. Set CPC amount - Content.ad allows you to set the amount you want to spend for every click on your ad for Desktop/Tablet/Mobile devices
5. Set Spending Limit amount - If you want the campaign to stop spending after a certain amount or leave empty if you have an open budget
6. Set Daily Cap amount - If you want the campaign to only spend a certain amount every day
7. Add Geos - Type in the countries name to set geo
8. Block Lists are used to create and manage lists of specific publishers you don't want your ads to show up on.
9. Enter Tracking Code (Click here for Campaign Tagging)
10. Click Save